Stories Build Businesses

The Story Behind the Business and Why Story Became Strategy

In this episode of Stories Build Businesses, story and strategy coach Megan Wright shares more of the story behind her work, how she got here, and why she cares so much about the role story plays in business.
She takes you through her path from teaching, to the charity sector, to working in mental health, and how across all of those spaces, one thing kept showing up again and again: story.
But not as something you just tell.As the thing that helps people actually understand.
Because one of the things Megan sees all the time is this, business owners who know they’re different, who know they bring depth and care and a unique way of working… but find it hard to communicate that in a way that other people can clearly see.
So this episode gently reframes story as something much more than content.As the bridge between what you do and why it matters.
This conversation is for values-driven entrepreneurs who know there’s more depth to what they do than they’re currently able to explain and want people to not just hear what they do, but truly get it.
In this episode, you’ll hear about:
How Megan’s path into business has been anything but linear and why that actually matters
Why story plays such a powerful role in building connection, clarity, and trust
The difference between being different… and being understood
If this episode resonated, share it with someone who knows they’re different but struggles to explain why and subscribe for more conversations about story-led strategy, sustainable marketing, and building a business that’s uncopyable and aligned.
 
✨ Explore Uncopyable
If you’re listening and thinking, “I know there’s more to what I do than I’m currently able to put into words”…
Uncopyable is where we explore the stories, experiences, and perspectives that shape how you work and turn them into messaging that helps people actually see your difference and understand your value.
https://storiesbuildbusinesses.com/get-uncopyable-coaching
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/

Why Less Information Builds Better Businesses with Sam Johnson

In this episode of Stories Build Businesses, Megan Wright is joined by copywriter and founder of The Hook Book, Sam Johnson, for a conversation about creativity, curiosity, and what actually helps entrepreneurs move forward.
Together, they explore the gap between consuming information and actually using it  and why more content, more ideas, and more noise often make business feel harder, not easier.
Sam shares how his own short attention span and experience as an entrepreneur led him to create books that can be read in under an hour, designed to be accessible, engaging, and actually useful. The conversation moves beyond books into a wider discussion about how we learn, how we create, and what really drives progress in business.
They also explore the role of story in shaping how we work, the balance between passion and profit, and the realities of building a business when motivation, confidence, and external validation fluctuate.
This episode is a reminder that building a business isn’t about doing more, it’s about understanding what matters, staying curious, and creating in a way that works for you.
In this episode, you’ll hear about:
Why more information isn’t always the answer and how simplicity creates clarity
How your story, curiosity, and lived experience shape the way you build your business
The reality of motivation, self-doubt, and staying consistent when you’re working for yourself
If this episode resonated, share it with someone navigating the noise of online business, or come and tell me what stood out to you.
 
✨ Connect with Sam / The Hook Book:https://www.instagram.com/thehookbookofficial/
 
✨ Connect with Megan:https://www.instagram.com/the.megan.wright/https://storiesbuildbusinesses.com/

Why Your About Page Matters More Than You Think (And How It Builds Trust Before You Sell)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why About pages are one of the most overlooked parts of a website and how they quietly shape trust, connection, and buying decisions.
While many business owners treat their About page as a simple biography or a box to tick, Megan reframes it as a powerful relationship-building tool. She shares how your About page helps people understand your thinking, your perspective, and why you are the right person to support them, often before they ever look at your offers.
This conversation is for values-driven entrepreneurs who want to build trust with their audience, stand out in a crowded market, and create a website that genuinely connects rather than just informs.
In this episode, you’ll hear about:
Why most About pages are underutilised and how they miss key opportunities to build trust
The five questions every strong About page should answer
How your story becomes your differentiator in a crowded coaching or service-based market
If this episode resonated, share it with someone refining their website or messaging and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Explore the About Audit
https://storiesbuildbusinesses.com/about-page-audit
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/
 

The Core Stories That Connect Your Messaging

In this episode of Stories Build Businesses, story-led strategy coach Megan Wright explores the stories that connect your whole business - your core repeatable stories.
If you’ve ever felt like you need to come up with something new every time you show up, this episode offers a different way of thinking about communication. Because the pressure to constantly create new ideas isn’t just exhausting, it’s unnecessary.
Megan shares how the most consistent and recognisable businesses aren’t the ones endlessly creating new content, but the ones returning to the same core stories again and again. Not repeating themselves word for word, but revisiting, reshaping, and deepening the stories that define who they are and how they work.
This episode explores how those stories support your core message and can be used across your entire business, from social media and emails to your website, nurture sequences, and conversations, creating a connected, cohesive experience for your audience.
Because this isn’t just about visibility. It’s about being understood, remembered, and recognised.
In this episode, you’ll hear about:
Why constantly creating new content makes communication harder than it needs to be and what actually creates consistency
How core repeatable stories support your core message and help people understand, recognise, and remember your business
How to use the same stories across your entire business to create clearer, more connected communication
If this episode resonated, share it with someone who feels like they’re constantly reinventing their content, or come and tell me what stood out to you.
 
✨ Want to create your own set of repeatable core stories?
https://storiesbuildbusinesses.com/repeatable-stories-289483
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/

Perspective Makes Your Story Powerful in Business with Liam Marshall

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by creative facilitator and content writer Liam Marshall to explore a powerful but often overlooked idea: it’s not your story that makes your business stand out, it’s your perspective.
Because while storytelling is everywhere in the online business space, many entrepreneurs still feel stuck, unsure what to share or how to make their content actually connect. The pressure to be authentic, vulnerable, and constantly visible can quickly lead to overthinking, burnout, and creative blocks.
Liam shares his perspective on writing as both a creative practice and a form of emotional regulation, and how stepping away from “performative content” can help you reconnect with your natural creativity.
Megan explores the conversation through a story-led strategy lens, reframing storytelling as something we all already do but highlighting that what truly creates connection is how we shape our stories, the meaning we give them, and the perspective we bring.
Together they explore why perspective in storytelling is what turns ordinary moments into meaningful connection, and how your audience will always interpret your content through their own lens making clarity, intention, and emotional safety essential.
This episode is a reminder that your story alone isn’t what builds your business, it’s the way you see it, shape it, and share it that makes it powerful.
In this episode:
Why perspective, not the story itself, is what makes your content meaningful and memorable
How to use storytelling in business without oversharing or burning out
Why small, everyday stories often create deeper connection than big, dramatic ones
If this episode resonated, share it with someone who’s overthinking their content or struggling to make their message land and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
✨ Connect with Liam Marshall: https://www.instagram.com/liammarshallcreative/
✨ Connect with Megan Wright: https://www.instagram.com/the.megan.wright/
 

Your Business's Emotional Signature (Why One Feeling Isn’t Enough)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why emotion is one of the most powerful (and most overlooked) parts of business strategy, and how your emotional signature shapes whether people scroll past or feel drawn to your work.
In a world where content is constant and information is everywhere, Megan shares why being understood isn’t enough to be remembered. Using the metaphor of perfume and a personal story from an art gallery, she unpacks how layered, intentional emotion creates depth, distinction, and connection in your business.
She also introduces the idea of an emotional signature: a curated combination of feelings that shape how people experience your work and explains how this becomes a practical filter for your content, messaging, and marketing decisions.
This conversation is for entrepreneurs who want their work to feel recognisable, personal, and meaningful, not just seen, but remembered and chosen.
In this episode, you’ll hear about:
Why content without emotional intention becomes forgettable and easy to scroll past
How emotion influences decision-making, not just connection
How to define your emotional signature and use it as a filter for your messaging
If this episode resonated, share it with someone who wants to create more meaningful connection in their business, and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to start using emotion strategically in the stories you tell?
https://storiesbuildbusinesses.com/stories-theyll-feel-618444
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/

Why Know, Like, and Trust Isn’t Enough

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why know, like, and trust isn’t the true foundation of connection in business and what’s missing from the conversation.
While “know, like, and trust” is often seen as the cornerstone of marketing, Megan shares a deeper perspective: without safety, none of those things can truly exist. Drawing on her own experience inside a business community where that sense of safety was lost, she unpacks how quickly connection can break down and why emotional safety is essential for sustainable relationships in business.
She also explores the responsibility that comes with holding space in your content, your offers, and your client relationships, and why building a business that protects wellbeing is not a luxury, but a necessity.
This conversation is for empathetic, values-driven entrepreneurs who want to build trust and connection in a way that feels safe, respectful, and sustainable for both themselves and the people they work with.
In this episode, you’ll hear about:
Why know, like, and trust can’t exist without safety underneath it
How moments of lost safety impact trust, connection, and client experience
Why emotional safety is a responsibility in your content, coaching, and marketing
If this episode resonated, share it with someone who values building a business rooted in care and connection, and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to discover the message that drives your business?
https://storiesbuildbusinesses.com/uncopyable-core-message
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/

Why Creative Rest Is the Secret to Better Ideas in Business with Jenny Hardacre

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Jenny Hardacre to explore something many entrepreneurs struggle with: how to slow down enough to think clearly again.
Because when you’re building a business, the pressure to constantly create, post, produce and perform can feel relentless. But what if the thing that actually unlocks your best ideas isn’t doing more, it’s stepping away for a moment?
Jenny shares the personal story that led her to discover the power of creativity as a form of self-care. During a difficult time in her life, a simple moment of painting helped quiet the noise in her mind and reconnect her with parts of herself she’d lost. That experience eventually grew into the work she now does helping others pause, reflect, and find clarity through creative practices.
Megan explores the conversation through a story-led strategy lens, looking at how creativity, rest, and self-expression aren’t just good for wellbeing, they’re often where our most original ideas come from.
Together they explore why creative rest for entrepreneurs can be one of the most powerful tools for clearer thinking, stronger ideas, and building a business that actually feels sustainable.
This episode is a gentle reminder that sometimes the most productive thing you can do for your business… is stop trying to be productive for a moment.
In this episode:
Why creative rest helps entrepreneurs unlock better ideas and clearer thinking
How simple creative activities can quiet the mind when you’re feeling overwhelmed
Why originality and individuality matter more than ever in the age of AI
If this episode resonated, share it with someone who’s feeling stuck, overwhelmed, or creatively blocked and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
 
✨ Connect with Jenny Hardacre: 
https://www.instagram.com/jmhardacre_art/
 
✨ Connect with Megan Wright: 
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/
 

Is Fast Business Growth Costing You Long-Term Success?

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores the difference between fast business growth and sustainable business strategy and why speed isn’t always the marker of success we’ve been taught to believe.
Using the analogy of fast fashion and the psychology behind the marshmallow test, Megan unpacks why so many online entrepreneurs chase quick wins, rapid scaling, and instant income and what that pursuit can cost in the long term. She reflects on how sustainable growth requires belief, self-reflection, and trust that slower positioning work and steady visibility compound over time.
This conversation is for values-driven entrepreneurs who feel pressure to move faster in their online business but want to build something designed to last, not something exciting for eight weeks and exhausting after that.
In this episode, you’ll hear about:
Why fast business models can lead to resentment, burnout, and unsustainable growth
How the marshmallow test explains our relationship with quick wins vs long-term success
Why story-led strategy and self-reflection are essential for building a business you’ll still love in five years
If this episode resonated, share it with someone navigating business growth and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to discover the message that drives your business?
https://storiesbuildbusinesses.com/uncopyable-core-message
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/

How Perception Shapes Business Influence with Lindsay McGlone

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Instagram expert Lindsay McGlone to explore how perception shapes influence in online business.
Megan leads a thoughtful conversation about how lived experience quietly informs personal branding from reclaiming painful narratives to building a recognisable, values-led presence. Together, they unpack the double-edged nature of visibility, the pressure that can come with being put on a pedestal, and how perception shifts as you become more recognised in your industry.
Lindsay shares her experience of navigating business in a marginalised body, including a recent viral moment that sparked public abuse and a wider conversation about fatphobia in business spaces. Megan reframes the discussion through a story-led strategy lens, exploring why it isn’t enough to quietly “accept all bodies” without actively shaping safer, more intentional business environments.
This episode is a grounded exploration of personal branding, influence, identity, advocacy, and building a business that reflects who you are, rather than who others expect you to be.
Content note: This episode includes discussion of online abuse and fatphobia in business spaces. Please take care while listening.
In this episode:
How lived experience and identity shape authentic personal branding
The emotional tension of influence and being put on a pedestal
Why story-led strategy requires active advocacy, not passive inclusion
If this episode resonated, share it with someone navigating influence, identity, or personal brand visibility, and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
 
✨ Connect with Lindsay McGlone:
https://www.instagram.com/rollinwithlindsay_/
✨ Connect with Megan Wright:
https://www.instagram.com/the.megan.wright/ https://storiesbuildbusinesses.com/