Stories Build Businesses

Why Perspective Is What Makes Your Story Powerful in Business with Liam Marshall

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by creative facilitator and content writer Liam Marshall to explore a powerful but often overlooked idea: it’s not your story that makes your business stand out, it’s your perspective.
Because while storytelling is everywhere in the online business space, many entrepreneurs still feel stuck, unsure what to share or how to make their content actually connect. The pressure to be authentic, vulnerable, and constantly visible can quickly lead to overthinking, burnout, and creative blocks.
Liam shares his perspective on writing as both a creative practice and a form of emotional regulation, and how stepping away from “performative content” can help you reconnect with your natural creativity.
Megan explores the conversation through a story-led strategy lens, reframing storytelling as something we all already do but highlighting that what truly creates connection is how we shape our stories, the meaning we give them, and the perspective we bring.
Together they explore why perspective in storytelling is what turns ordinary moments into meaningful connection, and how your audience will always interpret your content through their own lens making clarity, intention, and emotional safety essential.
This episode is a reminder that your story alone isn’t what builds your business, it’s the way you see it, shape it, and share it that makes it powerful.
In this episode:
Why perspective, not the story itself, is what makes your content meaningful and memorable
How to use storytelling in business without oversharing or burning out
Why small, everyday stories often create deeper connection than big, dramatic ones
If this episode resonated, share it with someone who’s overthinking their content or struggling to make their message land and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
✨ Connect with Liam Marshall: https://www.instagram.com/liammarshallcreative/
✨ Connect with Megan Wright: https://www.instagram.com/the.megan.wright/
 

Your Business's Emotional Signature (Why One Feeling Isn’t Enough)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why emotion is one of the most powerful (and most overlooked) parts of business strategy, and how your emotional signature shapes whether people scroll past or feel drawn to your work.
In a world where content is constant and information is everywhere, Megan shares why being understood isn’t enough to be remembered. Using the metaphor of perfume and a personal story from an art gallery, she unpacks how layered, intentional emotion creates depth, distinction, and connection in your business.
She also introduces the idea of an emotional signature: a curated combination of feelings that shape how people experience your work and explains how this becomes a practical filter for your content, messaging, and marketing decisions.
This conversation is for entrepreneurs who want their work to feel recognisable, personal, and meaningful, not just seen, but remembered and chosen.
In this episode, you’ll hear about:
Why content without emotional intention becomes forgettable and easy to scroll past
How emotion influences decision-making, not just connection
How to define your emotional signature and use it as a filter for your messaging
If this episode resonated, share it with someone who wants to create more meaningful connection in their business, and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to start using emotion strategically in the stories you tell?
https://storiesbuildbusinesses.com/stories-theyll-feel-618444
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/

Why Know, Like, and Trust Isn’t Enough

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why know, like, and trust isn’t the true foundation of connection in business and what’s missing from the conversation.
While “know, like, and trust” is often seen as the cornerstone of marketing, Megan shares a deeper perspective: without safety, none of those things can truly exist. Drawing on her own experience inside a business community where that sense of safety was lost, she unpacks how quickly connection can break down and why emotional safety is essential for sustainable relationships in business.
She also explores the responsibility that comes with holding space in your content, your offers, and your client relationships, and why building a business that protects wellbeing is not a luxury, but a necessity.
This conversation is for empathetic, values-driven entrepreneurs who want to build trust and connection in a way that feels safe, respectful, and sustainable for both themselves and the people they work with.
In this episode, you’ll hear about:
Why know, like, and trust can’t exist without safety underneath it
How moments of lost safety impact trust, connection, and client experience
Why emotional safety is a responsibility in your content, coaching, and marketing
If this episode resonated, share it with someone who values building a business rooted in care and connection, and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to discover the message that drives your business?
https://storiesbuildbusinesses.com/uncopyable-core-message
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/

Why Creative Rest Is the Secret to Better Ideas in Business with Jenny Hardacre

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Jenny Hardacre to explore something many entrepreneurs struggle with: how to slow down enough to think clearly again.
Because when you’re building a business, the pressure to constantly create, post, produce and perform can feel relentless. But what if the thing that actually unlocks your best ideas isn’t doing more, it’s stepping away for a moment?
Jenny shares the personal story that led her to discover the power of creativity as a form of self-care. During a difficult time in her life, a simple moment of painting helped quiet the noise in her mind and reconnect her with parts of herself she’d lost. That experience eventually grew into the work she now does helping others pause, reflect, and find clarity through creative practices.
Megan explores the conversation through a story-led strategy lens, looking at how creativity, rest, and self-expression aren’t just good for wellbeing, they’re often where our most original ideas come from.
Together they explore why creative rest for entrepreneurs can be one of the most powerful tools for clearer thinking, stronger ideas, and building a business that actually feels sustainable.
This episode is a gentle reminder that sometimes the most productive thing you can do for your business… is stop trying to be productive for a moment.
In this episode:
Why creative rest helps entrepreneurs unlock better ideas and clearer thinking
How simple creative activities can quiet the mind when you’re feeling overwhelmed
Why originality and individuality matter more than ever in the age of AI
If this episode resonated, share it with someone who’s feeling stuck, overwhelmed, or creatively blocked and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
 
✨ Connect with Jenny Hardacre: 
https://www.instagram.com/jmhardacre_art/
 
✨ Connect with Megan Wright: 
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/
 

Is Fast Business Growth Costing You Long-Term Success?

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores the difference between fast business growth and sustainable business strategy and why speed isn’t always the marker of success we’ve been taught to believe.
Using the analogy of fast fashion and the psychology behind the marshmallow test, Megan unpacks why so many online entrepreneurs chase quick wins, rapid scaling, and instant income and what that pursuit can cost in the long term. She reflects on how sustainable growth requires belief, self-reflection, and trust that slower positioning work and steady visibility compound over time.
This conversation is for values-driven entrepreneurs who feel pressure to move faster in their online business but want to build something designed to last, not something exciting for eight weeks and exhausting after that.
In this episode, you’ll hear about:
Why fast business models can lead to resentment, burnout, and unsustainable growth
How the marshmallow test explains our relationship with quick wins vs long-term success
Why story-led strategy and self-reflection are essential for building a business you’ll still love in five years
If this episode resonated, share it with someone navigating business growth and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.
 
✨ Want to discover the message that drives your business?
https://storiesbuildbusinesses.com/uncopyable-core-message
 
✨ Connect with Megan:
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/

How Perception Shapes Business Influence with Lindsay McGlone

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Instagram expert Lindsay McGlone to explore how perception shapes influence in online business.
Megan leads a thoughtful conversation about how lived experience quietly informs personal branding from reclaiming painful narratives to building a recognisable, values-led presence. Together, they unpack the double-edged nature of visibility, the pressure that can come with being put on a pedestal, and how perception shifts as you become more recognised in your industry.
Lindsay shares her experience of navigating business in a marginalised body, including a recent viral moment that sparked public abuse and a wider conversation about fatphobia in business spaces. Megan reframes the discussion through a story-led strategy lens, exploring why it isn’t enough to quietly “accept all bodies” without actively shaping safer, more intentional business environments.
This episode is a grounded exploration of personal branding, influence, identity, advocacy, and building a business that reflects who you are, rather than who others expect you to be.
Content note: This episode includes discussion of online abuse and fatphobia in business spaces. Please take care while listening.
In this episode:
How lived experience and identity shape authentic personal branding
The emotional tension of influence and being put on a pedestal
Why story-led strategy requires active advocacy, not passive inclusion
If this episode resonated, share it with someone navigating influence, identity, or personal brand visibility, and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
 
✨ Connect with Lindsay McGlone:
https://www.instagram.com/rollinwithlindsay_/
✨ Connect with Megan Wright:
https://www.instagram.com/the.megan.wright/ https://storiesbuildbusinesses.com/

Why Visibility Feels Vulnerable in Business

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why visibility feels so vulnerable in an online business and why confidence on camera isn’t the starting point most people think it is.
If you’ve ever hidden behind Canva graphics, avoided video content, or felt anxious about building a personal brand, this episode offers a grounded and sustainable approach to visibility. Megan shares how understanding your nervous system, using exposure ladders, and rooting your content creation in a clear mission can transform how you show up, without forcing yourself into hustle-driven marketing tactics.
This conversation is for empathetic entrepreneurs building a story-led business who want to grow their visibility online without sacrificing their wellbeing, values, or voice.
In this episode, you’ll hear about:
• Why visibility challenges your nervous system more than your marketing strategy• How to use exposure ladders to build confidence for showing up online• Why your mission must be bigger than your fear if you want sustainable business growth
If this episode resonated, share it with someone navigating visibility in their online business and subscribe for more conversations about story-led strategy, sustainable marketing, and building a business that’s uncopyable and aligned.
✨ Want to discover the message that drives your business?UNCOPYABLE | Story-Led Positioning, Messaging & Strategy Session
✨ Connect with Megan:https://www.instagram.com/the.megan.wright/https://storiesbuildbusinesses.com/

Why Borrowed Business Models Lead to Broken Offers with Ruth Tsui

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by programme design specialist Ruth Tsui to explore why so many group programmes struggle to deliver results and what actually makes them work.
Megan and Ruth talk about how copying frameworks, formats, and delivery styles can flatten identity and lead to offers that feel heavy to run and inconsistent in results. They explore the difference between information and experience, why readiness matters more than content, and how ignoring how people actually change creates friction for both clients and creators.
The conversation also looks at why “business in a box” models often flatten individuality, how challenge and care work together in meaningful learning, and why designing group programmes around who you are (rather than borrowed blueprints) leads to more consistent outcomes and sustainable businesses. Megan shares her perspective on story as structure, not just storytelling as marketing, and how baking identity into your work creates clarity and confidence.
In this episode:
Why borrowed business models often lead to misaligned, exhausting offers
How identity, experience, and readiness shape real change
What gets lost when offers are built around templates instead of people
If this episode resonated, share it with someone who’s building group programmes or online offers and wants their business to work without burning them out, and subscribe for more conversations about story-led strategy, programme design, and sustainable business growth.
✨ Subscribe to the Stories Build Businesses Magazine - a space for stories, strategy, and simplicity, including an article from Ruth Tsui.https://storiesbuildbusinesses.com/magazine
✨ Connect with Ruth Tsui:https://www.linkedin.com/in/ruth-tsuihttps://ruthtsui.com/
✨ Connect with Megan:https://www.instagram.com/the.megan.wright/https://storiesbuildbusinesses.com/

Why People Don’t Understand What You Do (Even When Your Content Is Good)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why people feel confused by your content, even when it’s thoughtful, helpful, and well written, and why the issue is rarely a lack of clarity in you.
Megan unpacks the difference between a message and a service, explaining why relying on “I help” statements alone often leads to mixed messaging. Instead, she reframes messaging as the belief and perspective you want to be known for - the thing that quietly anchors your content, your offers, and the way people experience your business over time.
If you’ve ever felt like your posts make sense individually but don’t quite land collectively, this episode will help you understand why and what actually creates trust and recognition.
In this episode, you’ll hear about:
Why your message isn’t what you do, but the belief that shapes how you do it
How mixed messaging creates uncertainty over time, even with good content
Why a clear core message acts as the anchor for your content, offers, and decisions
If this episode resonated, share it with someone who knows they have depth but feels like it’s getting lost and subscribe for more conversations about story-led strategy, clarity, and building a business that works with you.
💡 Join the free live webinar: It’s Not You, It’s Me(ssaging)12th February · 2pm · Find your core message and stop confusing your audience.
https://storiesbuildbusinesses.com/coremessage
 
✨ Connect with Megan
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/
 

How Your Past Shapes the Business You Build with Amanda Daniels-Allen

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Amanda Daniels-Allen to explore how identity, care, and small moments quietly shape the way we build our businesses.
Megan and Amanda talk about why it’s often the subtle, everyday experiences, rather than big turning points, that influence how we show up in our work. They explore how lived experience, values, and self-awareness shape business choices, particularly for people who don’t fit neatly into traditional models.
The conversation also looks at care as a business principle, the difference between drifting and acting with intention, and why integrity, boundaries, and follow-through matter more than performance. Megan shares her perspective on building businesses that support independence rather than dependency, and how clarity and care create long-term sustainability.
Content note: This episode includes a brief reference to a personal physical attack and its impact. Please take care while listening.
In this episode:
Why small moments can quietly change the direction of our work
How care, integrity, and follow-through build trust over time
The difference between drifting through business and acting with intention
If this episode resonated, share it with someone who’s building a business thoughtfully and wants to grow without losing themselves and subscribe for more conversations about story-led strategy, identity, and sustainable business growth.
 
✨ Subscribe to the Stories Build Businesses Magazine - a space for stories, strategy, and simplicity, including an article from Amanda Daniels-Allen.
https://storiesbuildbusinesses.com/magazine
 
✨ Connect with Amanda Daniels-Allen:https://www.instagram.com/amandadaniels_allen/
https://www.koogar.co.uk/
 
✨ Connect with Megan:https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/